Expertise – B2 Consulting

We really can do it all.

B2 Consulting works with you to develop highly focused, practical solutions to meet your marketing goals and business objectives. Together we can amplify your message, and get the results you're looking for.

Guiding principals

BRAND DEVELOPMENT AND STRATEGY

With so many demands on your day, it can be hard to stop and look at t he big picture. Maybe your brand or marketing strategy needs an overhaul, but you haven’t found the time or the right partner to make it happen. B² Consulting can help you create a long-term branding strategy that connects you to your customers, ultimately increasing reach and revenue. B² Consulting can:

Audit your current branding, including online and offline assets, and analyze the results to help you see where there’s opportunity
Review your brand promise and help you with positioning or repositioning your messaging
Provide an in-depth analysis of how you stack up against your competitors
Create a distinctive brand identity and message for your marketing materials
Provide an ongoing, consistent strategic plan that includes calendaring, content creation, and campaign management

From drawing board to reality

CONTENT DEVELOPMENT AND STRATEGY

Content is the key to driving engagement. But it takes more than a few posts on social media to tell your story. You need solid marketing know-how and an innovative voice to create a content strategy that gets results. B² Consulting can:

Audit your current content and provide a thorough analysis to fuel improvements and engagements
Incorporate proven strategies that are tailored to your specific needs
Develop brand guidelines and ensure content follows those guidelines
Measure, analyze, and optimize to get the best results

What's measured gets achieved

PROJECT MANAGEMENT

We believe in delivering on time and on budget . We have decades of experience creating clear and concise project goals, managing risks, and maintaining open communication throughout the life of a project. B² Consulting excels at:

Monitoring ROI and use of time and resources
Defining tasks and responsibilities to ensure everyone involved understand their role in every project, including key decision-makers
Managing the project in stages, setting clear goals and expectations

NEED SMALL PHRASE FOR RIGHT HERE

STRATEGIC CONSULTING

Our seasoned, objective perspective can help your team make sense of even the most complex situations. We can take on the critical business tasks that your in-house team may not have time or expertise to address. B² Consulting can:

Listen and learn from multiple individuals in your organization to identify the problem and find a solution
Work alongside your team to overhaul processes that may not be working and train on new methods
Guide you through achieving organizational alignment and buy-in

NEED SMALL PHRASE FOR RIGHT HERE

CREATIVE SERVICES

B2 Consulting has long-term relationships with creatives and technical professionals in every discipl ine. Our roster of talent brings agency-level expertise in CRM, copywriting, social, design, tech, analytics, SEO, and more . Our partners include the best and brightest minds in:

Copy and content writing
Design innovation for print and online
Digital marketing, including SEO and SEM
Consulting and strategy

WHAT PEOPLE SAY

“I will say this (and I’m sure all would agree), it’s a privilege to have B2 Consulting on our team. As John Forte would say; “Forte is a feeling, you can’t describe it but you know when you are getting it.” If only John could see the “art” you produce every time you put pen to paper. Thank you, Barb, we can’t say it enough.”

"The value of using B2 Consulting is they were truly a part of the company. They understood our business model, our customer needs, our objectives to succeed...and then evolved that knowledge into a scalable marketing program. We could not have grown as fast as we did without B2 Consulting."

"B2 Consulting has consistently provided quality, timely work for us. This is high praise -- our industry is extremely technical, subtle to communicate and evolves very rapidly. We have worked through many communications consultants, and only a very few have been able to keep up with our very demanding standards. No matter what the job, B2 Consulting has been able to understand the business needs of our markets, and craft effective language to communicate these messages."